Author:
Jun Mina,Han Jeongsoo,Zhou Zhimin,Eisingerich Andreas B.
Funder
Sookmyung Women's University
Ministry of Education
National Research Foundation of Korea
Reference83 articles.
1. Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?;Albert;Journal of Business Research,2017
2. Witnessing excellence in action: The ‘other-praising’emotions of elevation, gratitude, and admiration;Algoe;The Journal of Positive Psychology,2009
3. Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size;Amos;International Journal of Advertising,2008
4. Moral identity and the experience of moral elevation in response to acts of uncommon goodness;Aquino;Journal of Personality and Social Psychology,2011
5. Ashley Arsena, David H.Silvera, Mario Pandelaere (2014). Brand trait transference: When celebrity endorsers acquire brand personality traits , Journal of Business Research, 67 (7), July, 1537-1543.
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献