Author:
Sreejesh S.,Ghosh Tathagata,Dwivedi Yogesh K.
Reference133 articles.
1. Relationship between daily stress, depression symptoms, and facebook addiction disorder in Germany and in the United States;Brailovskaia;Cyberpsychology, Behavior, and Social Networking,2019
2. Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs);Buzeta;Journal of Interactive Marketing,2020
3. An experimental study of the relationship between online engagement and advertising effectiveness;Calder;Journal of Interactive Marketing,2009
4. Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity;Catalán;Journal of Product & Brand Management,2019
5. Heuristic versus systematic information processing and the use of source versus message cues in persuasion;Chaiken;Journal of Personality and Social Psychology,1980
Cited by
37 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献