How rating scales influence responses’ reliability, extreme points, middle point and respondent’s preferences

Author:

de Rezende Naia A.,de Medeiros Denise D.

Funder

Conselho Nacional de Desenvolvimento Científico e Tecnológico

CAPES

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

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3. Bruner, G. (2013). Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Vol. 7).

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5. How scales influence user rating behaviour in recommender systems;Cena;Behaviour & Information Technology,2017

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