A decade (2008–2019) of advertising research productivity: A bibliometric review
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference19 articles.
1. Barry, T. E. (1990). Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988. Journal of Advertising, 19(1), 52–60. https://doi.org/10.1080/00913367.1990.10673180.
2. Ranking scientists and departments in a consistent manner;Bouyssou;Journal of the American Society for Information Science and Technology,2011
3. Factors that motivate business faculty to conduct research: An expectancy theory analysis;Chen;Journal of Education for Business,2006
4. Forty-five years of Journal of Business Research: A bibliometric analysis;Donthu;Journal of Business Research,2020
5. Mergers & acquisitions research: A bibliometric study of top strategy and international business journals, 1980–2010;Ferreira;Journal of Business Research,2014
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Yapay Zeka, Makine Öğrenmesi ve Reklamcılık Konulu Araştırmaların Bibliyometrik Analizi;Kastamonu İletişim Araştırmaları Dergisi;2024-06-27
2. Türkiye’deki İletişim Araştırmalarına Güncel Bir Bakış: Bir Bibliyometrik İnceleme ve İçerik Analizi;Akademik İncelemeler Dergisi;2024-04-20
3. What? Why? When? How? Where? of Technology-Based Bibliometric Review;Review of Management Literature;2023-11-24
4. The evolution of advertising research through four decades: a computational analysis of themes, topics and methods;International Journal of Advertising;2022-11-02
5. Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework;Journal of Advertising;2022-08-16
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3