Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework
Author:
Affiliation:
1. University of Nevada–Las Vegas, Las Vegas, Nevada, USA
2. Villanova University, Villanova, Pennsylvania, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2100526
Reference122 articles.
1. The Information Content of Advertising: A Meta-Analysis
2. The Impact of Advertising on the Price of Consumer Products
3. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
4. Consumer Culture Theory (CCT): Twenty Years of Research
5. Barriers to New Competition
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