Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs

Author:

Khandeparkar KapilORCID,Motiani Manoj,Sharma Amalesh

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

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3. Bennett, M., Pecotich, A., & Putrevu, S. (1999). The Influence of Warnings on Product Placements. In B. Dubois, T. M. Lowrey, L. J. Shrum, & M. Vanhuele (Eds.), ACR European Advances (Vol. 4, pp. 193–200). Association for Consumer Research.

4. Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations;Boerman;Psychology & Marketing,2014

5. Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs;Boerman;Journal of Advertising,2015

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