Online daily coupons: Understanding how prepayment impacts spending at redemption

Author:

Besharat Ali,Nardini Gia,Roggeveen Anne L.

Publisher

Elsevier BV

Subject

Marketing

Reference48 articles.

1. The psychology of windfall gains;Arkes;Organizational Behavior and Human Decision Processes,1994

2. The coupon-prone consumer: some findings based on purchase behavior across product classes;Bawa;Journal of Marketing,1987

3. When indulgence gets the best of you: Unexpected consequences of prepayment;Besharat;Journal of Business Research,2018

4. Botkin, K. (2010). Top 5 group buying sites for daily deals and online coupons, Money Crashers. Retrieved from: https://www.moneycrashers.com/group-buying-sites-daily-deals-online-coupons/.

5. Boomerang effects of low price discounts: how low price discounts affect purchase propensity;Cai;Journal of Consumer Research,2015

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