Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list-Reference-Cited by-同舟云学术

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Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list

Published:2022-06 Issue: Volume:145 Page:468-481
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Chandon Jean-Louis^ORCID,Laurent Gilles^ORCID,Lambert-Pandraud Raphaëlle

Publisher

Elsevier BV

Subject

Marketing

Reference95 articles.

1. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991

2. Building Strong Brands;Aaker,1996

3. Measuring brand equity across products and markets;Aaker;California Management Review,1996

4. Aaker on branding;Aaker;Morgan James Publishing,2014

5. An empirical comparison of consumer-based measures of brand equity;Agarwal;Marketing Letters,1996

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