The effect of social media apps on shopping apps

Author:

Yoon Jae Yeon,Lee ChaehyeonORCID,Choi Jeonghye,Chang Sue Ryung,Kim Jikyung

Publisher

Elsevier BV

Subject

Marketing

Reference85 articles.

1. Investigating the impact of social media advertising features on customer purchase intention;Alalwan;International Journal of Information Management,2018

2. Social media in marketing: A review and analysis of the existing literature;Alalwan;Telematics and Informatics,2017

3. Online actions with offline impact: How online social networks influence online and offline user behavior;Althoff,2017

4. App Annie. (2020). The State of Mobile 2020 Report. Retrieved from https://www.appannie.com/en/go/state-of-mobile-2020/. Accessed January 3, 2021.

5. Apptopia. (2021). Q4 Digital Shopping Performance Report. Retrieved from https://blog.apptopia.com/trends-that-defined-ecommerce-in-q4-2020. Accessed January 27, 2021.

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