Bandwagon effect revisited: A systematic review to develop future research agenda

Author:

Bindra Sunali,Sharma Deepika,Parameswar Nakul,Dhir Sanjay,Paul Justin

Publisher

Elsevier BV

Subject

Marketing

Reference94 articles.

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3. Trends and patterns in sustainable entrepreneurship research: A bibliometric review and research agenda;Anand;Journal of Business Venturing,2021

4. Demand theory reconsidered: Reflections on the demand for tourism in Cyprus;Ayres;Tourism Economics,1998

5. The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept;Bahri-Ammari;Journal of Retailing and Consumer Services,2020

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