Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market
Author:
Affiliation:
1. Department of Business Administration, Galatasaray University, Istanbul, Turkey
2. Department of Marketing, Istanbul University, Istanbul, Turkey
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1408522
Reference82 articles.
1. An Investigation of Perceived Value Dimensions: Implications for Hospitality Research
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4. Disjuncture and Difference in the Global Cultural Economy
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