Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR-Reference-Cited by-同舟云学术

Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR

Published:2022-09 Issue: Volume:148 Page:315-324
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Xie Quan,Wang Tianjiao (Grace)

Publisher

Elsevier BV

Subject

Marketing

Reference76 articles.

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5. Beer, J. (2020). Frito-Lay’s new COVID-19 ad is an anti-brand manifesto. Too bad it’s still a commercial. . Accessed April 14, 2021.

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