Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry
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Published:2024-07
Issue:
Volume:79
Page:103836
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Gálvez-Sánchez Francisco JesúsORCID,
Molina-Prados AidaORCID,
Molina-Moreno Valentín,
Moral-Cuadra SalvadorORCID