Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands-Reference-Cited by-同舟云学术

Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands

Published:2022-11 Issue: Volume:152 Page:1-16
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Haase Janina,Wiedmann Klaus-Peter,Labenz Franziska

Publisher

Elsevier BV

Subject

Marketing

Reference102 articles.

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3. The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach;Ahmed;International Journal of Business and Society,2018

4. Consumer anger: A label in search of meaning;Antonetti;European Journal of Marketing,2016

5. Anger and aggression: An essay on emotion;Averill,1982

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