Me versus we: The role of luxury brand managers in times of co-creation

Author:

Riedmeier JuliaORCID,Kreuzer Maria

Publisher

Elsevier BV

Subject

Marketing

Reference74 articles.

1. Building strong brands;Aaker,1996

2. Social media marketing in luxury brands: A systematic literature review and implications for management research;Arrigo;Management Research Review,2018

3. Luxury brand marketing–The experience is everything!;Atwal,2017

4. Bain & Company & Altagamma (2020). Worldwide luxury market monitor. Retrieved February 22, 2021 from https://www.bain.com/about/media-center/press-releases/2020/covid_19_crisis_pushes_luxury_to_sharpest_fall_ever_but_catalyses_industrys_ability_to_transform/.

5. Beauloye, F. E. (2018). When streetwear and social media hype win over luxury fashion. Retrieved September 02, 2021 from https://luxe.digital/business/digital-luxury-reports/when-streetwear-and-social-media-hype-win-over-luxury-fashion/.

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