Going on a journey: A review of the customer journey literature-Reference-Cited by-同舟云学术

Going on a journey: A review of the customer journey literature

Published:2021-03 Issue: Volume:125 Page:336-353
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Tueanrat Yanika,Papagiannidis Savvas,Alamanos Eleftherios

Publisher

Elsevier BV

Subject

Marketing

Reference196 articles.

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3. Mapping the customer journey: Lessons learned from graph-based online attribution modeling;Anderl;International Journal of Research in Marketing,2016

4. Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys;Anderl;Journal of Retailing,2016

5. Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?;Aoki;Journal of Global Scholars of Marketing Science,2019

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