Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement-Reference-Cited by-同舟云学术

Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement

Published:2021-01 Issue: Volume:124 Page:312-328
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

McLean Graeme,Osei-Frimpong Kofi,Barhorst Jennifer

Publisher

Elsevier BV

Subject

Marketing

Reference90 articles.

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