A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
Author:
Funder
National Natural Science Foundation of China
Universidad San Francisco de Quito
Publisher
Elsevier BV
Subject
Marketing
Reference127 articles.
1. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;*Aggarwal;Journal of Consumer Research,2007
2. When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism;*Aggarwal;Journal of Consumer Research,2012
3. Cultural factors that impact brand personification strategy effectiveness;Aguirre-Rodriguez;Psychology & Marketing,2014
4. Self-Endorsing versus Other-Endorsing in virtual environments;*Ahn;Journal of Advertising,2011
5. Product evaluations online: Search vs. experience goods;Antipov;Experience Goods,2018
Cited by 33 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?;Journal of Retailing and Consumer Services;2024-11
2. A meta-analytic investigation into the pay-it-forward phenomenon: The roles of individualism-collectivism and social distance;Journal of Business Research;2024-10
3. The moderating effect of national culture on board interlocks’ impact on firm performance: A meta-analysis;Journal of Business Research;2024-10
4. Anthropomorphism-based artificial intelligence (AI) robots typology in hospitality and tourism;Journal of Hospitality and Tourism Technology;2024-08-27
5. Ecolabel persuasion effect across cultures: a comprehensive meta-analysis;International Marketing Review;2024-07-30
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3