Branding the hotel industry: The effect of step-up versus step-down brand extensions-Reference-Cited by-同舟云学术

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Branding the hotel industry: The effect of step-up versus step-down brand extensions

Published:2021-01 Issue: Volume:124 Page:560-570
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Hultman Magnus,Papadopoulou Christina,Oghazi Pejvak,Opoku Robert

Publisher

Elsevier BV

Subject

Marketing

Reference93 articles.

1. Brand extensions: The good, the bad, and the ugly;Aaker;Sloan Management Review,1990

2. Measuring brand equity across products and markets;Aaker;California Management Review,1996

3. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

4. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

5. Drivers of brand extension success: What really matters for luxury brands;Albrecht;Psychology and Marketing,2013

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Outrigger Hotels and Resorts Brand Portfolio and Brand Extension;Journal of Hospitality & Tourism Cases;2024-07-28

2. Factors influencing luxury service brand extension in a developing country;Journal of Consumer Marketing;2024-07-22

3. Framing brand concept of vertical line extensions: The moderating role of believability;Journal of Consumer Behaviour;2024-04-15

4. The Effect of Logo Attitude on Brand Extension Attitude;INTERD J MANAGE STUD;2024

5. Effect of downward line extension on consumers’ purchase intentions: power distance belief as a moderator;Journal of Product & Brand Management;2023-12-21

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