Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions

Author:

Shukla PauravORCID,Rosendo-Rios Veronica,Khalifa Dina

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

1. AltoPartners (2019). Digitisation and the Democratisation of Luxury. Retrieved from: https://altopartners.com/news/2019-digitisation-and-the-democratisation-of-luxury (Accessed on 22 Sep 2021).

2. Adageest, D. A. (2018). How luxury changed from being exclusive to democratic. Fashion United. Retrieved from: https://fashionunited.uk/news/fashion/how-luxury-changed-from-being-exclusive-to-democratic/2018062030326 (Accessed on 22 Sep 2021).

3. Alvarez, P. (2019). Por qué Serrano es la calle más deseada por las firmas de lujo [Why Serrano is the most desired street for luxury brands]. Cinco Dias. Retrieved from: https://cincodias.elpais.com/cincodias/2019/05/07/fortunas/1557256486_326826.html (Accessed on 24 Sep 2021).

4. The multi-layered nature of the internet-based democratization of brand management;Asmussen;Journal of Business Research,2013

5. Consumer perceptions of luxury brands: An owner-based perspective;Bachmann;European Management Journal,2019

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