Marketing in a data-driven digital world: Implications for the role and scope of marketing

Author:

Shah Denish,Murthi B.P.S.

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Synergistic Effects of Market Orientation Implementation and Internalization & Its Impact on Firm Performance - Direct Marketing Service Provider Industry;Abbu,2020

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4. Putting one-to-one marketing to work: Personalization, customization, and choice;Arora;Marketing Letters,2008

5. The meaning of marketing. The history of marketing thought;Bartels,1976

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