Does personality congruence explain luxury brand attachment? The results of an international research study-Reference-Cited by-同舟云学术

Does personality congruence explain luxury brand attachment? The results of an international research study

Published:2020-11 Issue: Volume:120 Page:462-472
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Donvito Raffaele,Aiello Gaetano,Grazzini Laura,Godey Bruno,Pederzoli Daniele,Wiedmann Klaus-Peter,Halliburton Chris,Chan Priscilla,Tsuchiya Junji,Skorobogatykh Irina Ivanovna,Oh Hyunjoo,Singh Rahul,Ewing Mike,Lee Yuri,Fei Li,Chen Cindy Rong,Siu Noel Yee-Man

Publisher

Elsevier BV

Subject

Marketing

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4. Cultural factors that impact brand personification strategy effectiveness;Aguirre-Rodriguez;Psychology & Marketing,2014

5. Brand personality and brand equity research: Past developments and future directions;Ahmad;IUP Journal of Brand Management,2014

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