The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers
Author:
Funder
Texas Tech University
Publisher
Elsevier BV
Subject
Marketing
Reference58 articles.
1. Consumer response to negative publicity: The moderating role of commitment;Ahluwalia;Journal of Marketing Research,2000
2. The moderating role of commitment on the spillover effect of marketing communications;Ahluwalia;Journal of Marketing Research,2001
3. Brand loyalty and price promotion strategies: An empirical analysis;Allender;Journal of Retailing,2012
4. Long-run effects of promotion depth on new versus established customers: Three field studie;Anderson;Marketing Science,2004
5. Pharmaceutical product recalls: Category effects and competitor response;Bala;Marketing Science,2017
Cited by 24 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Communal-brand connection and service loyalty: the mediation effect of corporate reputation and customer satisfaction among retail banking customers;International Journal of Bank Marketing;2024-07-23
2. Managing product recalls: The non-linear effects of innovation capability and industry competitiveness on the likelihood of product recalls;Quality Management Journal;2024-06-26
3. When it rains, it pours? The impact of weather on customer returns in the brick-and-mortar retail store;Journal of Retailing and Consumer Services;2024-03
4. The effects of innovation on product recall likelihood;Journal of Business Research;2024-02
5. A systematic literature review and bibliometric analysis based on member subscription services in retailing;Electronic Commerce Research and Applications;2024-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3