Pharmaceutical Product Recalls: Category Effects and Competitor Response-Reference-Cited by-同舟云学术

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Pharmaceutical Product Recalls: Category Effects and Competitor Response

Published:2017-11 Issue:6 Volume:36 Page:931-943
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Bala Ram¹^ORCID,Bhardwaj Pradeep²^ORCID,Chintagunta Pradeep K.³

Affiliation:

1. Leavey School of Business, Santa Clara University, Santa Clara, California 95053

2. College of Business Administration, University of Central Florida, Orlando, Florida 32816

3. Booth School of Business, University of Chicago, Chicago, Illinois 60637

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference25 articles.

1. Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry

2. Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability

3. Competition for Attention

4. Spillover effects of prescription drug withdrawals

Cited by 32 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumers’ risk perception, market demand, and firm innovation: Evidence from China;PLOS ONE;2024-05-17

2. Price and quality competition while envisioning a quality-related product recall;European Journal of Operational Research;2023-12

3. The effects of regulatory investigation, supplier defect, and product age on stock investors’ reaction to an automobile recall;Journal of Business Research;2023-11

4. Competitive effects of federal and state opioid restrictions: Evidence from the controlled substance laws;Journal of Health Economics;2023-09

5. Stock market reaction to product-harm crisis response strategies;PLOS ONE;2023-08-24

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