Author:
Meißner Martin,Pfeiffer Jella,Peukert Christian,Dietrich Holger,Pfeiffer Thies
Funder
Nuremberg Institute for Market Decisions
Reference77 articles.
1. Modeling inertia and variety seeking tendencies in brand choice behavior;Bawa;Marketing Science,1990
2. Immersive virtual environment technology as a methodological tool for social psychology;Blascovich;Psychological Inquiry,2002
3. Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda;Bonetti,2018
4. Being there again – Presence in real and virtual environments and its relation to usability and user experience using a mobile navigation task;Brade;International Journal of Human-Computer Studies,2017
5. Virtual reality for marketing research;Burke,2018
Cited by
101 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献