A new form of brand experience in online social networks: An empirical analysis
Author:
Funder
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Marketing
Reference118 articles.
1. Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process;Aarikka-Stenroos;Industrial marketing management,2012
2. Avoiding pitfalls when using information-theoretic methods;Anderson;The Journal of Wildlife Management,2002
3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological bulletin,1988
4. Co-production and customer loyalty in financial services;Auh;Journal of retailing,2007
5. Managing the total customer experience;Berry;MIT Sloan management review,2002
Cited by 39 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence;Asia Pacific Journal of Marketing and Logistics;2024-09-13
2. Exploring the brand experience in the metaverse under the perspective of technology acceptance model;Asia Pacific Journal of Marketing and Logistics;2024-08-02
3. Crafting lasting bonds: unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market;Journal of Brand Management;2024-07-25
4. Brand experience and consumer inspiration: The mediating role of openness to experience;Upravlenets;2024-07-09
5. Why co-working spaces in an analogical environment exhibit different recovery abilities under the COVID-19 shock? Evidence from China;Journal of Innovation & Knowledge;2024-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3