Examining the role of advertising on the behaviour of co-operative bank consumers

Author:

Ioannou Myria,Boukas Nikolaos,Skoufari Evi

Publisher

Elsevier BV

Subject

Strategy and Management,Business and International Management

Reference88 articles.

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2. Financial services and consumer protection after the crisis;Akinbami;International Journal of Bank Marketing,2011

3. An international analysis of emotional and rational appeals in services vs goods advertising;Albers-Miller;Journal of Consumer Marketing,1999

4. Financial services advertising in eight non-English speaking countries;Albers-Miller;International Journal of Bank Marketing,2000

5. Authenticity and transparency in the advertising industry: An interview with John Morris;Anderberg;Journal of Management Development,2006

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5. Wahrgenommene Reputation der Genossenschaftsbanken und nachhaltige Zufriedenheit ihrer Mitglieder-Kunden in Deutschland;Zeitschrift für das gesamte Genossenschaftswesen;2021-06-01

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