Authenticity and transparency in the advertising industry-Reference-Cited by-同舟云学术

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Authenticity and transparency in the advertising industry

Published:2006-12 Issue:10 Volume:25 Page:1021-1023
ISSN:0262-1711
Container-title:Journal of Management Development
language:en
Short-container-title:Journal of Mgmt Development

Author:

Anderberg Johan,Morris John

Publisher

Emerald

Subject

Business, Management and Accounting (miscellaneous),Organizational Behavior and Human Resource Management,Business, Management and Accounting (miscellaneous),Organizational Behavior and Human Resource Management

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction: Evidence from Vietnam;Cogent Business & Management;2022-07-26

2. How Advertisements Mixing Black and White Actors Affect Consumer Intent;Journal of Advertising Research;2022-06-06

3. The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads;Journal of Interactive Advertising;2022-05-04

4. Does the use of cause-related marketing in fast-food restaurants lead to different consumer perceptions?;Communitas;2022

5. Effects of transparent brand communication on perceived brand authenticity and consumer responses;Journal of Product & Brand Management;2020-12-30

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