Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products-Reference-Cited by-同舟云学术

Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products

Published:2023-06 Issue:6 Volume:9 Page:e16765
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Al Mamun Abdullah^ORCID,Naznen Farzana^ORCID,Yang Qing,Ali Mohd Helmi^ORCID,Hashim Nik Mohd Hazrul Nik

Publisher

Elsevier BV

Subject

Multidisciplinary

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