Impact of financial brand values on firm profitability and firm value of Indian FMCG companies-Reference-Cited by-同舟云学术

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Impact of financial brand values on firm profitability and firm value of Indian FMCG companies

Published:2022-12 Issue:4 Volume:34 Page:346-363
ISSN:0970-3896
Container-title:IIMB Management Review
language:en
Short-container-title:IIMB Management Review

Author:

Niyas N.^ORCID,Kavida V.

Publisher

Elsevier BV

Subject

Economics and Econometrics,General Business, Management and Accounting

Reference86 articles.

1. The value relevance of brand attitude in high-technology markets;Aaker;Journal of Marketing Research,2001

2. The lure of global branding;Aaker;Harvard Business Review,1999

3. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

4. Getting the most out of advertising and promotion;Abraham;Harvard Business Review,1990

5. Accenture survey conducted by the Economist Intelligence Unit,2003

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