Consumers’ Mindset

Author:

Burgess P.

Publisher

Elsevier

Reference30 articles.

1. Insights into customer delight;Burns,2000

2. Evaluating service encounters: the effect of physical surroundings and employee responses;Bitner;Journal of Marketing,1990

3. Measuring consumer expectations to improve food product development;Cardello,2007

4. Assessing Dissonance Between Packaging and Product Experience: A White Wine Study;Chen,2014

5. Selecting an appropriate standard of comparison for post-purchase evaluations;Cote;Advances in Consumer Research,1989

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