The Effects of Formal Strategic Marketing Planning on the Industrial Firm's Configuration, Structure, Exchange Patterns, and Performance-Reference-Cited by-同舟云学术

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The Effects of Formal Strategic Marketing Planning on the Industrial Firm's Configuration, Structure, Exchange Patterns, and Performance

Published:2000-05 Issue:3 Volume:29 Page:219-234
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Claycomb Cindy,Germain Richard,Dröge Cornelia

Publisher

Elsevier BV

Subject

Marketing

Reference68 articles.

1. The Tenuous Link Between Formal Strategic Planning and Financial Performance;Pearce;Academy of Management Review,1987

2. Organizational Philosophy and Mission Statements;Byars;Planning Review,1987

3. Relationship Between Marketing Planning and Annual Budgeting;Abratt;Marketing Intelligence and Planning,1994

4. Strategic Marketing Planning;McDonald;Marketing Intelligence and Planning,1992

5. Marketing Planning and Strategy third edition;Jain,1990

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