The use of advertising in managing destination image
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference15 articles.
1. Image as a factor in tourism development;Hunt;Journal of Travel Research,1975
2. Consumer perceptions of tourist attractions;Dale;Journal of Travel Research,1990
3. The relationship between preferences for and perceptions of vacation destinations: application of a choice model;Goodrich;Journal of Travel Research,1978
4. Image as a factor in tourism development;Hunt;Journal of Travel Research,1975
5. Free elicitation of descriptive adjectives for tourism image assessment;Reilly;Journal of Travel Research,1990
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