Evaluation of Urban Traditional Temples Using Cultural Tourism Potential

Abstract

This study examines the potential of religious facilities to enhance urban tourism by evaluating urban traditional temples as cultural tourism resources and identifying key tourism indicators. An evaluation framework was developed, encompassing five attributes—historicity, accessibility, inter-connectivity, convenience, and publicity—each with three sub-factors. The research question focuses on what factors distinguish successful urban traditional temples like Bongeunsa and Jogyesa from others. Seven traditional temples in Seoul were selected for comparison. Bongeunsa and Jogyesa, functioning as major tourist attractions, were compared with five other temples with potential but fewer visitors. The findings indicate that Bongeunsa and Jogyesa scored higher for all of the attraction attributes and the majority of the sub-factors. Differences in the correlation between each factor and visitor numbers were also observed. The research methodology included literature reviews, deriving cultural tourism attributes, and evaluating selected temples. This approach highlights underdeveloped factors in other urban temples and suggests strategies for enhancement, providing valuable insights for urban tourism policy and development.