Comparing scanner data with traditional store audit data-Reference-Cited by-同舟云学术

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Comparing scanner data with traditional store audit data

Published:1992-01 Issue:1 Volume:1 Page:71-85
ISSN:0962-9262
Container-title:Scandinavian International Business Review
language:en
Short-container-title:Scandinavian International Business Review

Author:

Foekens Eijte W.,Leeflang Peter S.H.

Publisher

Elsevier BV

Subject

General Business, Management and Accounting

Reference26 articles.

1. Estimating Micro Relationships from Macro Data: A Comparative Study of Two Approximations of the Brand Loyal Model under Temporal Aggregation;Bass;Journal of Marketing Research,1986

2. Measuring the Short-term Effect of In-store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment;Bemmaor;Journal of Marketing Research,1991

3. Modelling the Effectiveness and Profitability of Trade Promotions;Blattberg;Marketing Science,1987

4. Point of Sale Scanners and their Implications for Market Research;Bloom;Journal of the Market Research Society,1980

5. Copy Testing with Scanners;Carefoot;Journal of Advertising Research,1982

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The changing consumer in the European Union: A “meta-analysis”;International Journal of Research in Marketing;1995-12

2. Modelling Markets;Marketing Theory and Practice;1995

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