1. Aaker, D. A. and Weinberg, L. B. (1975), ‘Interactive Marketing Models’, Journal of Marketing 39 (October), pp. 16–23.
2. Aaker, D. A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York: Free Press.
3. Abraham, M. M. and Lodish, L. M. (1992), ‘An Implemented System for Improving Promotion Productivity Using Store Scanner Data’, Marketing Science 12, pp. 248–269.
4. Alsem, K. J., Leeflang, P. S. H. and Reuyl, J. C. (1990), ‘Diagnosing Competition in an Industrial Market’, Proceedings EMAC/ESOMAR Symposium on ‘New Ways in Marketing and Marketing Research’, pp. 161–178, 1991.
5. Alsem, K. J., Leeflang, P. S. H. and Reuyl, J. C. (1991), ‘The Expansion of Broadcast Media in the Netherlands: Effects on the Advertising Expenditures’, in The Expansion of Broadcast Media: Does Research Meet the Challenges?, Madrid: ESOMAR, pp. 65–79.