Will video be the next generation of e-commerce product reviews? Presentation format and the role of product type

Author:

Xu Pei,Chen Liang,Santhanam Radhika

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference122 articles.

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4. Helpfulness of online consumer reviews: readers' objectives and review cues;Baek;International Journal of Electronic Commerce,2012

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