Leveraging fine-grained transaction data for customer life event predictions-Reference-Cited by-同舟云学术

Leveraging fine-grained transaction data for customer life event predictions

Published:2020-03 Issue: Volume:130 Page:113232
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

De Caigny Arno,Coussement Kristof^ORCID,De Bock Koen W.^ORCID

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference63 articles.

1. The mismanagement of customer loyalty;Reinartz;Harvard Business Review,2002

2. The CRM process: its measurement and impact on performance;Reinartz;Journal of Marketing Research,2004

3. Life cycle concept in marketing research;Wells;J. Mark. Res. III,1966

4. Recycling the family life cycle: a proposal for redefinition;Gilly;Advances in Consumer Research,1982

5. Predicting customer potential value an application in the insurance industry;Verhoef;Decision Support Systems,2001

Cited by 19 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Bridging information systems and marketing: Charting collaborative pathways;Decision Support Systems;2024-12

2. Explainable AI for enhanced decision-making;Decision Support Systems;2024-09

3. A strategic blueprint for integrating artificial intelligence in marketing;AIP Conference Proceedings;2024

4. Data governance and the secondary use of data: The board influence;Information and Organization;2023-06

5. Artificial intelligence in financial forecasting: Evidence from literature;ETLTC-ICETM2023 INTERNATIONAL CONFERENCE PROCEEDINGS: ICT Integration in Technical Education & Entertainment Technologies and Management;2023