Subject
Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems
Reference79 articles.
1. How word-of-mouth advertising works;Dichter;Harvard Business Review,1966
2. Drivers of new product recommending and referral behaviour on social network sites;Chatterjee;International Journal of Advertising,2011
3. The effects of social class and perceived risk on consumer;Hugstad;The Journal of Services Marketing,1987
4. Mission (largely) accomplished: what's next for consumer bdt-jdm researchers?;Simonson;Journal of Marketing Behavior,2015
Cited by
50 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献