1. Personalization in business-to-customer interaction;Ardissono;Communications of the ACM,2002
2. The partial least squares (PLS) approach to causal modeling: personal adoption and use as an illustration;Barclay;Journal of Technology Studies,1995
3. Are trust and distrust distinct constructs? An empirical study of the effects of trust and distrust among online banking users;Benamati,2006
4. Individual trust in online firms: scale development and initial test;Bhattacherjee;Journal of Management Information Systems,2002
5. Personalization: Improving Ease-of-use, Trust and Accuracy of a TV Show Recommender;Buczak,2002