“ENHANCING LEARNING POTENTIAL: INVESTIGATING MARKETING STUDENTS’ BEHAVIORAL INTENTIONS TO ADOPT CHATGPT”
Author:
Affiliation:
1. M.M. Institute of Management, Maharishi Markandeshwar (Deemed to be University), Mullana-Ambala, India
2. Mittal School of Business, Lovely Professional University, Phagwara, India
Funder
no funding associated with the work
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10528008.2023.2300139
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