Predicting the intent of sponsored search users: An exploratory user session-level analysis-Reference-Cited by-同舟云学术

Predicting the intent of sponsored search users: An exploratory user session-level analysis

Published:2019-06 Issue: Volume:121 Page:25-36
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Im Il^ORCID,Dunn Brian Kimball,Lee Dong Il,Galletta Dennis F.,Jeong Seok-Oh

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference36 articles.

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