Exploring consumer online purchase and search behavior: An FCB grid perspective

Author:

Huang Shiu-LiORCID,Lin Yi-Hsien

Publisher

Elsevier BV

Subject

Strategy and Management,Business and International Management

Reference50 articles.

1. Do product reviews really reduce search costs?;Amblee;Journal of Organizational Computing & Electronic Commerce,2017

2. A framework for conceptualizing and measuring the involvement construct in advertising research;Andrews;Journal of Advertising,1990

3. Impact of gender on consumer purchase behavior;Bakshi;Journal of Commerce and Management,2012

4. Contextual design: Defining Customer-Centered Systems;Beyer,1997

5. The effects of product class knowledge on information search behavior;Brucks;Journal of Consumer Research,1985

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