The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth-Reference-Cited by-同舟云学术

The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth

Published:2015-03 Issue: Volume:71 Page:48-61
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Chang Hsin Hsin,Tsai Yao-Chuan,Wong Kit Hong,Wang Jian Wei,Cho Fang Ju

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference55 articles.

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5. An examination of negative e-WOM adoption: brand commitment as a moderator;Chang;Decision Support Systems,2014

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