How to strategically respond to online hotel reviews: A strategy-aware deep learning approach

Author:

Ku Chih-HaoORCID,Chang Yung-ChunORCID,Wang YichuanORCID

Funder

National Science and Technology Council

Publisher

Elsevier BV

Reference86 articles.

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2. When and how managers’ responses to online reviews affect subsequent reviews;Wang;J. Mark. Res. JMR,2018

3. Channels of impact: user reviews when quality is dynamic and managers respond;Chevalier;Mark. Sci.,2018

4. Effects of managerial response to negative reviews on future review valence and complaints;Ravichandran;Inf. Syst. Res.,2022

5. First step in social media: measuring the influence of online management responses on customer satisfaction;Gu;Prod. Oper. Manag.,2014

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