Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing

Author:

Martínez Marta Pagán,Cremasco Camila Pires,Gabriel Filho Luís Roberto Almeida,Braga Junior Sergio Silva,Bednaski Adriano Viana,Quevedo-Silva Filipe,Correa Caroline Miranda,da Silva Dirceu,Moura-Leite Padgett Rosamaria Cox

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Strategy and Management,General Environmental Science,Renewable Energy, Sustainability and the Environment

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3. Marketing communication and greenwashing on the labels of soaps to wash clothes [Comunicação mercadológica e greenwashing nos rótulos dos sabões para lavar-roupa];Aligleri;Revista Eptic, Sergipe,2016

4. Manual of the use of Fuzzy sets theory in MATLAB [Manual do uso da teoria dos conjuntos Fuzzy no MATLAB 6.5];Amendola,2004

5. The antecedents and consequences of customer satisfaction for the firms;Anderson;Mark. Sci.,1993

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