Affiliation:
1. Department of Mechanical and Aerospace Engineering, Sapienza University of Rome, via Eudossiana 18, 00184 Rome, Italy
Abstract
Today, to properly address circular economy practices, strategic decisions encompassing all the various life cycle stages of products or services have become critically important in the market. However, companies still have difficulties in balancing the technical and environmental requirements of their offerings, and numerous studies outline the need for more research on ecodesign tools to support them in decision-making. To reduce such a research gap, a decision-making framework based on the integrated use of the quality function deployment for the environment (QFDE), analytic hierarchy process (AHP), strengths, weaknesses, opportunities, and threats (SWOT), and TOWS matrix methods was developed through a case study related to the provision of photovoltaic solar systems for domestic use. The results achieved show that to better enhance the company’s offering of ensuring customer satisfaction and green compliance, a shift towards a product–service system (PSS) approach is required, and practical implementation strategies are suggested. Overall, this study contributes to the environmental research literature by streamlining marketing strategy planning decision-making through a novel QFD-based approach that aligns customer requirements with environmental concerns and improvement options. Thus, it provides both academics and practitioners with a useful framework to better address the implementation of circular economy practices.
Reference94 articles.
1. The Influence of Green Marketing Strategies on Business Performance and Corporate Image in the Retail Sector;Mukonza;Bus. Strateg. Environ.,2020
2. A QFD-based approach for the development of smart product-service systems;Fargnoli;Eng. Rep.,2023
3. United Nations (2024, March 13). Transforming Our World: The 2030 Agenda for Sustainable Development. Available online: https://sdgs.un.org/2030agenda.
4. European Commission (2024, March 13). Ecodesign for Sustainable Products Regulation. Available online: https://commission.europa.eu/energy-climate-change-environment/standards-tools-and-labels/products-labelling-rules-and-requirements/sustainable-products/ecodesign-sustainable-products-regulation_en.
5. European Union (2024, March 13). JRC Science for Policy Report, Ecodesign for Sustainable Products Regulation—Preliminary Study on New Product Priorities. Available online: https://susproc.jrc.ec.europa.eu/product-bureau/sites/default/files/2023-01/Preliminary%20ESPR%20WP%20Report_MERGED_CLEAN_.pdf.