Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Author:

Steenis Nigel D.,van Herpen Erica,van der Lans Ivo A.,Ligthart Tom N.,van Trijp Hans C.M.

Funder

Top Institute Food and Nutrition (TIFN)

public-private partnership on pre-competitive research in food and nutrition

Dutch Knowledge Institute for Sustainable Packaging (KIDV)

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Strategy and Management,General Environmental Science,Renewable Energy, Sustainability and the Environment

Reference66 articles.

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2. The post-purchase consumer behaviour, survey in the context of materials for food packaging;Allegra;Italian J. Food Sci.,2012

3. Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis;Ares;Food Qual. Prefer.,2010

4. A comparison of five elicitation techniques for elicitation of attributes of low involvement products;Bech-Larsen;J. Econ. Psychol.,1999

5. Tough package, strong taste: the influence of packaging design on taste impressions and product evaluations;Becker;Food Qual. Prefer.,2011

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