Theory building with big data-driven research – Moving away from the “What” towards the “Why”

Author:

Kar Arpan Kumar,Dwivedi Yogesh K.

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference89 articles.

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4. Sometimes a cigar is not just a cigar: Unfolding the transcendence of boundaries across the digital and physical;Angelopoulos;ICIS international conference in information systems,2017

5. Search engine marketing is not all gold: Insights from Twitter and SEOClerks;Aswani;International Journal of Information Management,2018

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