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Search engine marketing is not all gold: Insights from Twitter and SEOClerks

  • Published:2018-02 Issue:1 Volume:38 Page:107-116
  • ISSN:0268-4012
  • Container-title:International Journal of Information Management
  • language:en
  • Short-container-title:International Journal of Information Management

Author:

Aswani Reema,Kar Arpan Kumar,Ilavarasan P. Vigneswara,Dwivedi Yogesh K.

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference97 articles.

1. A novel approach for bidding on keywords in newly set-up search advertising campaigns;Abou Nabout;European Journal of Marketing,2015

2. Outsourcing to an unknown workforce: Exploring opensurcing as a global sourcing strategy;Ågerfalk;MIS Quarterly,2008

3. Analysis of topological characteristics of huge online social networking services;Ahn,2007

4. Management control for market transactions: The relation between transaction characteristics, incomplete contract design, and subsequent performance;Anderson;Management Science,2005

5. Forecasting with twitter data;Arias;ACM Transactions on Intelligent Systems and Technology (TIST),2013

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